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Why You Should Not Over Price Your Property


It is an instinct for many sellers in Essex and across the country to think that it’s a good idea to go to the market with an over ambitious asking price on their property.

It is understandable given that our overall local market is so buoyant and demand for quality homes in the town in every price range is very strong.

However, recent national Rightmove research have shown that during a time of slower price increases it’s riskier for sellers to over-price their property.

Additional analysis also shows that a property is 40% more likely to sell if priced correctly when it first goes to the market.

A recent survey of estate agents in England by Rightmove has reported that we are now living in a more price-sensitive market, with buyers reluctant to even make enquiries with the agent if a property is too highly priced.

In short, Rightmove states the obvious – that an over-priced property deters buyers from viewing a home.

We agree with Rightmove and it’s the reason why we take so much care in calculating the optimum asking price on all our sales instructions and bear in mind all the critical factors of the sale.

Price must of course accommodate the unique circumstances of each individual seller and their property.

Irrespective of circumstances some truths are self-evident.

Over-pricing loses that initial interest, freshness and impetus which is vital for securing immediate enquiries / viewings.

Even worse some buyers will have reservations about a property that has not sold as quickly as others, or has been reduced in price several times.

The best way to prevent over-pricing and sell your home at a great price to a well-qualified buyer is to instruct a good Estate Agent.

You don’t want an Agent who will over value your house simply to gain the instruction and then gradually reduce the price to a more realistic level over a period of many months.

The likelihood is that the ultimate selling price will then be lower than it would have been if a smart marketing plan and price had been in place from the start.

If you wish to discuss the above or are thinking of moving, get in touch with one of our team.

If you are thinking of moving, get in touch with our team for more tips and to find out about of £995 offer.

Give us a call on 01268 987984.

Visit our properties page to read all of our blogs.

Visit to view all of our latest properties.

5 Simple Improvements That You Can Make To Your Garden That Will Increase Your Home’s Value

5 Simple Improvements That You Can Make To Your Garden That Will Increase Your Home’s Value

What’s next for your garden? Consider making these improvements that make your property more attractive and therefore adding to the value of your property.

Make Improvements on Your Grass

You are likely to turn off potential buyers when your grass in the front or rear garden is patchy. Spend some time sprucing up your lawn before you consider selling your home.

If the existing turf is beyond repair, a smart idea is to invest in new grass. The increased value to your property cancels out the cost of this landscaping expense.

Start Mulching and Weeding

One effective way to convince home buyers that your home is a valuable option and to also keep your garden in tip top condition is to mulch and weed. These create a cleaner and smoother aesthetic.

Smarten Up!

Messy edges can jeopardise the overall look of your lawn, even if it is tidy and neat. The grass looks minimal maintenance when you edge your lawn, and it’s easy to do. This is going to be a huge benefit when you decide to sell your home.

You can complete the tasks of creating a divide or border with nothing more than a sharp spade. There is no need for special tools.

When it comes to paths and patios, gravel is a much more affordable surface than paving. To lay it in place; mark out the area, then scrape away loose soil or grass, pin down a permeable membrane to stop the weeds coming through and spread the gravel over it. Aim for a depth of 2.5cm.

Choose a pale gravel, like Honey Stone, to contrast with your lawn and planting. A large bag will cover around 20 sq metres.

Introduce A Touch Of Colour

Adding colourful containers, planters and installing impressive water features will liven up any dull garden. You might also add attractive clipped topiary along with bright flowering perennials and annuals.

If you have garden furniture, keep a feeling of warmth, even in a shady corner with bright cushions. Give your bench a coat of weatherproof wood paint, and (once dry) layer it up with cushions for a modern, budget conscious look.

This will give your garden an instant visual lift without costing you much. Plus, if you sell, you do not have to leave the containers, furniture or fountains behind. You can install them outside of your new home.

Limit Your Variety

Most of the time, having a large variety is a good thing. Yet, if you ever want to sell your home, take it easy on the variety. The more plant species there are, the more wary buyers will be of the upkeep that comes with such a diverse array.

Try to group similar flowers together and pick complementary tones if you must have many species. This will make the yard easier to sustain when you sell your property.

If you are thinking of moving, get in touch with our team for more tips and to find out about of £995 offer. Give us a call on 01268 987984.

Visit our properties page to read all of our blogs.

Visit to view all of our latest properties.

3 Little Jobs That Can Help Your Home Sell Faster

3 Little Jobs That Can Help Your Home Sell Faster

So, you are thinking of selling your home? Everyone wants their home to get a lot of attention, get a quick sale and get the most amount of money for it, am I right?

Well, it doesn’t have to be as hard as it may seem. Here are a few tips from our team to improve the look of your home ready for the impending viewings on your home.

Start by Decluttering

Over the years you’ve probably accumulated a lot of stuff, which is only natural. However, potential buyers want to be able to visualise themselves moving into this property – they don’t want to feel overwhelmed by knick-knacks, piles of books and other unsightly clutter.

So, start by having a clear out or putting things into storage, while also making sure you aren’t depersonalising the space. Create an attractive, inspiring space by leaving some personal things lying around but without intruding on this open, inviting look you’ve created.

Give Your Home a Fresh Lick of Paint

You might love that psychedelic wallpaper in your living room, but the chances are, it won’t be to everyone’s taste. Therefore, giving your home a splash of neutral paint can add value to your property’s price. That’s because people feel as though it’s a blank canvas they can work with, and it also makes spaces look fresh, bright and airy. And don’t forget to give your door a new coat of paint (if it’s wooden), too, as this will help create a great first impression.

Get Fixing and Cleaning

Armed with all the necessary tools from places like B&Q, get to work fixing any minor repairs, such as cracked tiles, broken door knobs and chipped paintwork. This will make your home feel ready to move into, which a lot of prospective buyers will be looking for.

It’s also a good idea to have a huge spring clean so everything has a renewed look and extra-special sparkle. Look at where you can get rid of any limescale, whether your wooden floors need waxing and how you can get rid of any lingering odours (especially if you’ve got pets in your property).

Don’t Forget Your Garden

Finally, don’t forget to venture into your garden (both front and back) to make sure this is as tidy and appealing as the property itself. Mow the lawn, clean your patio furniture and weed the beds/pots. If your buyers like to spend time outside, this will help them visualise living within this space as well.

And there you have it, some very easy tasks that can add plenty of style, vitality and inspiration to your home, just in time for the first viewing!

If you are thinking of moving, get in touch with our team for more tips and to find out about of £995 offer. Give us a call on 01268 987984.

Visit our properties page to read all of our blogs.

Visit to view all of our latest properties.

Help To Buy Schemes Are Not Just For First Time Buyers

Help To Buy Blog

We are sure that most of you will be aware of the current Help to Buy scheme that was introduced back in 2013 for those looking to get onto the property ladder that are struggling to save the deposit needed for their first home. However, there are Help to Buy schemes that are not just available to first time buyers.

With as little as a 5% deposit, the Help to Buy Equity Loan will allow you to borrow 20% of the purchase price, interest-free for the first five years. In the sixth year, you will pay 1.75%, rising annually by the increase (if any) in the Retail Price Index (RPI), plus 1%. For those in the London area, you can borrow up to 40% of the purchase price.

So, if you’re in a position where you would like to move but wondering how you might be able to afford it, take a look below where we cover the Equity Loan in more depth.

Help to Buy Equity Loans

The Help to Buy Equity Loans are available for homeowners and first-time buyers however, it is only available on new build homes. This scheme ends in 2020.

Whether your current home hasn’t gone up in value enough to fund the deposit for your next house, or perhaps the price jump between your current home and the new house you want to move into is too high. In which case, the Help to Buy Equity Loan might be just what you need. The Help to Buy Equity Loan is excellent for those looking to move home into a new build property that is no more than £600,000 (£300,000 in Wales), but who are struggling to find the funds for a deposit.

So, if you already own a property and are looking to move to a larger home, the Equity Loan could give you the boost you need. Finding the deposit is still the largest challenge many buyers are faced with, and since the scheme started, almost two in ten applicants are already existing homeowners in need of that extra boost to move them up the housing ladder.

Need a little more information about this scheme or mortgages in general? Why not speak to one of our team?

Let us take the hassle away from you and get in touch today to arrange an appointment with one of our expert mortgage advisers.

We offer appointments either face-to-face or over the phone; whatever suits you best. As you may have heard… WE MAKE MOVING SIMPLE!

For further information, give us a call on 01268 987984 or drop us an email –

Please note that your home may be repossessed if you do not keep up repayments on your mortgage.

A new approach to Estate Agency



A new approach to Estate Agency.

Tailored Estates – Whilst receiving poor service from several local estate agents, Daniel a successful local business owner approached Reece, a long-term friend and Estate Agent with over 10 years’ experience within the industry, for some help and guidance on the best way to get his home sold.

Tailored-Estates-BlogAfter several conversations, they both agreed that Estate Agency practices today are outdated and by placing the home up with another local agent, he wouldn’t really benefit or achieve anything more than what he had already tried.

More marketing, more attention to detail and more out of hours availability – the three points that Reece knew were most seller’s gripes when dealing with Estate Agents.

At Tailored Estates we offer bespoke marketing campaigns designed to maximise the amount you achieve on your home by using new and traditional methods of marketing.

We pinpoint the hot-spot locations that our buyers are moving from, and place your home straight in front of these potential buyer’s eyes by using cutting edge still and motion pictures to grab the attention of these buyers.

Our clients have been so impressed with the standard and quality of both the descriptive details, the photos and videos we create for our properties, and have already agreed sales on many homes that other local agents couldn’t sell, including Daniels home.

Tailored-Estates-BlogIf you are thinking of selling or are struggling to sell with a local estate agent, call Tailored Estates on 01268 987984, our lines are open till 8pm, 7 days a week.

Or visit our website to view all of our latest properties.

As seen in the Yellow Advertiser Basildon edition




Unique homes for rent

Unique homes for rent: central London skinny house, a Welsh island and a Scottish lighthouse studio are among Britain’s most unusual homes for rent this month

Britain is packed with unusual properties for sale or rent, from remote private islands, to quirky London ‘skinny’ homes and lofty warehouse conversions.

Choosing a new home can be a nerve-racking experience, whether it’s the final decision, the big move or simply thinking ahead to the housewarmings, drinks parties and supper clubs.

So what better way of entertaining your legions of guests than to ensure your new home is the talking point of any summertime gathering?

In the gallery below, some of the nation’s most wild and wacky properties listed for rent this month are collected, starting with a 8ft-wide skinny house — known as ‘The Wee House’ — in Clerkenwell, central London.

Listed for £3,033 per month, The Wee House was once a shop, on a narrow, triangular plot between two taller blocks. After an extensive refurbishment that involved some occasional abseiling, the owners have managed to squeeze in two bedrooms, two wetrooms, a library, a den and a utility room/plant room from the unusual site.

In a scenic coastal location that will be the envy of your friends during balmy summer months, Scotland’s first electric lighthouse has a studio apartment for £495 per month. A rural bolthole like no other, Strathy Point Lighthouse has unrivalled views over the North Sea and despite the remote location there’s even broadband.

For £1,875 per month, you could rent a three-bedroom apartment in the former Dunlop textiles factory in Manchester. Once claimed to be the largest cotton mill in the world, the home is well-located for Oxford Road station and Manchester University.

How will the election impact the property market?

House prices: how will the election impact the property market?

House price growth is slowing – how much is this to do with the election and what are the other factors in play?

Despite the ‘housing crisis’ being a key issue on the political agenda, the snap election is expected to have little impact on the property market, according to a new report.

While house prices have dropped for the third consecutive month for the first time since 2009 – and now average £207,699 across the UK* – this is most likely to be due to broader economic effects, says Nationwide’s chief economist Robert Gardner, who compiled the research.

Following years of double-digit house price rises, slowing house price growth is to be expected as, with property experts reporting that buyers cannot be stretched much further.

“If history is any guide, the slowdown is unlikely to be linked to election-related uncertainty. Housing market trends have not traditionally been impacted around the time of general elections,” says Gardner.

“Rightly or wrongly, for most home buyers, elections are not foremost in their minds while buying or selling their home.”
Today, buyers and sellers are contending with income pressures as inflation outpaces salary growth.

Last year it was the additional Stamp Duty charges rather than the Brexit vote that caused market activity to slow – and this impact is still being felt.

“As mortgage borrowing is governed by lenders affordability models, those buyers who are coming to the market are armed with what they know to be their upper limit in terms of what size mortgage they’ve been approved for, which means there is little or no room for negotiation on the price of a property,” says Brian Murphy, head of lending at Mortgage Advice Bureau.

“They can’t ‘go back and borrow a little bit more’ in order to meet a vendor’s full asking price, which are reported to have been quite ambitious as of late in many areas of the UK due to lack of available properties for sale.”

The annual rate of growth has slowed to 2.1 per cent – its weakest level in almost four years.

However, with fewer new homes being built and a shortage of properties on the market, Nationwide predicts prices will rise by around two per cent over the course of this year.

*Data is drawn from Nationwide’s house purchase mortgage lending at the post survey approvals stage.

The Waitrose effect

‘Waitrose effect’ can ‘boost house prices by thousands of pounds’

‘Having a premium brand on your doorstep means buyers typically need to pay top prices’

The “Waitrose effect” can help add over £36,000 to a property price typically – while living near any national supermarket may boost a home’s value by around £22,000 – research suggests.

Lloyds Bank found that homes within easy reach of a local supermarket command a premium of £21,512 on average compared with property prices in nearby areas.

Homes near a Waitrose were found to command the biggest cash premium – costing £36,480 more typically than average house prices in the wider town.

Properties close to a Marks & Spencer have the second highest premium, with homes worth an average of £29,992 more than homes further away, the research found.

Lloyds Bank compared average house prices in postal districts with a supermarket from a national chain with typical property values in the wider towns to calculate the price premium paid for homes located near supermarkets.
The research covered homes across England and Wales.

The research suggests that while living near a “premium” supermarket brand can help boost a property’s value significantly, discount chains can also command a premium, with homes located near a Lidl valued at £6,416 more on average than those in the surrounding area.

Home buyers who want the convenience of living near a supermarket but do not want to pay a big house price premium may want to consider focusing their search near an Aldi.

How much does a garden add to the value of your home?

London house prices: how much does a garden add to the value of your home?

A growing number of Londoners are turning their hands to urban gardening, and now a straw poll of agents suggests outdoor space can add up to £90k to the value of a home in the capital.

London is turning into a city of urban farmers. Almost one in four people with a garden devotes some outside space to growing their own food, according to a new study.

These numbers do not include the countless other growers in the capital who are turning their balconies and windowsills into vegetable gardens — and as estate agents know, gardens are not just good for produce, but also for adding value.

TV chefs, the warmer London climate, the growing popularity of organic food and the trend to relax and enjoy the de-stressing satisfaction of producing your own veg are encouraging this growing spree.

Last winter’s torrential rain in Spain and consequent shortage of lettuce, courgettes and other vegetables in British supermarkets earlier this year led to a run on seed buying. Crocus, a leading gardening website, reported sales of lettuce seeds increased 270 per cent year on year.

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